In the class following my technical writing class, we talked about something which almost completely relates. This class is a visual comm class in which we were discussing the study of semiotics. For those who do not know, semiotics is the study of signs and codes. Within this study, we talked about denotative meaning and conotative meaning.
Denotative meaning= literal meaning, what is actually there.
Connotative meaning= implied, evoked meaning, what our culture teaches us.
One example we looked at was from an actual ad. As you can see, my teacher has a dirty mind, but the example gets the point across.
This means different things to different people depending on what thier cultural background is
This means different things to different people depending on what thier cultural background is
When asked, children saw this as a twister game on bed, but to some adults, the idea they got from this image was kinky sex. I guess this shows how one image/idea can mean different things to different people depending on the context they are looking at it in, and thier background experiences.
This shows us why it is important to create a clear context in which our instructions should be writen, designated for a specific audience, as it can be interpreted different ways.
This is such a good example of what we talked about in class, so funny.
ReplyDeleteInteresting example. Got to admit, I didn't see a child's game when i first looked at the picture. To the untrained eye in the author names experiment, ironically, they would be correct to guess it was a bunch of names in a row. To the "trained" eye of the students the names were a poem.
ReplyDelete